Aviva and Steve Cohen and Family
As we continue our weekly blogs to introduce the eight finalists, allow us to introduce you to Aviva Cohen, founder of Neuro Hero.
My name is Aviva Cohen. I’ve been a researcher, lecturer and communications consultant for more than 20 years. I’ve spent even longer practising and teaching karate. I fell in love with Steve, my karate master, many years ago and we have two little girls, aged 12 and 7.
In 2006, Steve had a massive stroke. Since then, I have dedicated myself to finding ways to improve his quality of life and the lives of people with similar challenges.
Better Together 2012: Boost Your Profile, Fundraise and Win Cash Prizes
Do you want to boost your organisation’s public profile, raise funds and be in with a chance of winning thousands of Euro? If so, you should submit a two-minute video to the 2012 Better Together Video Competition between 13 September and 5 November 2012.Three cash prizes of €3,000 will be awarded for the best videos (as voted by the public) and you can use the built-in donation facility to raise funds.Any community and voluntary organisation, club or association in the Republic or Ireland can enter.
Continuing our blogs to profile the eight Finalists…this week let’s introduce Lucy Masterson of Hireland. Take it away Lucy…
Rebels with a Cause
Before we launched somebody offered some ‘constructive feedback’ on our big idea: Hireland was a rebellious approach to the jobs crisis that was hopelessly idealistic and would never see the light of day. Another organisation’s response to the notion that we might kick start economic recovery through challenging business owners to think differently about the benefits of hiring over firing was considered utterly naïve , we had no real understanding of the issues businesses are facing, there were far too many larger forces at play – in a nut shell Hireland was a nice idea but it would never take off. Did this bother us, of course. Did it stop our plans for Hireland? Absolutely not.
9 months on and I sit in reflection. How misinformed that feedback would prove to be. Hireland’s “idealistic” vision of tapping in to the collective entrepreneurialism, can do attitude and deep rooted desire that people have to be part of the solution has already inspired thousands to pledge to ‘Hire One’ in spite of the challenging economic climate they face.
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