In this blog, we asked our last Minnovation Fund winners HOUSE of AKI-NA, to tell us how the Fund has helped them progress their idea in the last year. This is their year in review.
Winning the Social Entrepreneurs Ireland ‘Minnovation Fund’ in April 2015 was a great boost to House of Aki-na in our drive to establish an online presence for our brand.
Winning the Fund contributed immensely towards the creation of our much needed ecommerce site. The fact that we did not have the funds initially to create our online platform left us disconnected from a large customer base- we could only engage with and sell directly to customers via events, pop-up stores etc. The funds received from SEI bridged that critical missing link every lifestyle brand requires; we were now able to carry out the next step, which was to build our e-commerce platform!
As a Social Enterprise, explaining the benefit that winning the Minnovation Fund last year has had on #Houseofakina is quite simple, not only can we now sell directly to our customers through fairs, markets and other events; we can now achieve our goal of reaching new customers both nationally and internationally via our newly designed ecommerce platform. We created this site with a small website development and support agency in Ireland, keeping business local and further proving we are a Social Enterprise who are determined to- “Look Good, Do Good”. Seeing is believing, have a look at www.Houseofakina.ie or simply Google search #Houseofakina
The next critical phase for us is to fund and execute our marketing strategy, which is to drive traffic to our e-commerce site through an integrated marketing campaign; Houseofakina ecommerce platform is critical to that plan. A platform created with the assistance of Social Entrepreneurs Ireland and the Minnovation Fund.
“We will be forever grateful to the SEI Minnovation fund for facilitating our online presence and now we can use any future investment to carry out our wider Marketing Strategy. Which will broadcast our products and website from every rooftop to every connected device. SEI has been critical to helping us expand our reach. My advice, Whatever stage your enterprise is at, engage with the Social Entrepreneurs Ireland and you just never know… that dream fund you’ve always needed might just be within your grasp”.
Founder and CEO | Houseofakina
The Minnovation Fund consists of ticket proceeds from the Impact Series Event (approx €1,000) plus 1 year’s worth of phone services to the winner to the value of €500 sponsored by Blueface. If you would like a chance to pitch your idea for the next Minnovation Fund which takes place at the Impact Series event on Thursday 19th May in Smock Alley Theatre, click here to find out how you can apply.
If we want change in Ireland, we need to create that change ourselves. We can’t afford to wait around for others to solve our problems. We can’t just sit back and complain about the status quo.We need to act, and we need to act now. Real change will only begin when we stop fighting the old and focus all of our energy on building the new.
As Ireland’s economic recovery gathers pace, we are starting to see improvements in many areas of Irish
society. Although there are still huge challenges to overcome, our employment figures are improving, government revenues are increasing and cautious optimism is slowly starting to return.
While this is encouraging, we must ensure that we don’t repeat the mistakes of the past. None of us want this recovery to bring us back to where we were before. That isn’t success. We need to create an inclusive recovery.
But if history has taught us anything it’s that things don’t change on their own. The default position will be to spend any new resources on the same old approaches. We still won’t be solving our social problems quickly enough.
Our social entrepreneurs are experts in building the new. They see problems as opportunities, and set about tackling them using innovative, business-like approaches. Social entrepreneurs take risks and work relentlessly to show us what is possible. Often driven by profound personal experiences, they have the motivation and passion to overcome any challenge in their path.
When social entrepreneurs take action they shift our focus from the problem to the solution. Their decision to act is the lead domino that starts a chain reaction of events. Once that first movement is made, momentum builds and the early friction dissipates. Strong leadership generates more leaders. People yearn to be part of something constructive, to be part of the solution.
In most cases, the first action creates an impact far greater than could ever have been imagined. The work of the social entrepreneurs is inspiring, but this isn’t a spectator sport and all of us need to play our part. Our achievements to date have been built on the shoulders of giants; early visionaries and supporters who took a chance on Social Entrepreneurs Ireland, on the team and on an idea. We are serious about solving Ireland’s biggest social problems and we need your support to do it.
Social entrepreneurs make huge sacrifices to change this country. We can’t let them do it alone.
If this is the moment that we all decide to act, then this could be the moment that everything changes.
Darren Ryan, CEO of Social Entrepreneurs Ireland, reflects on investment opportunities in the sector ahead of the Social Entrepreneurs Ireland Awards 2015. The event will see the unveiling of the 9 Social Entrepreneurs changing Ireland for the better, which will be held in The Mansion House Round Room, Tuesday 13th October 2015.
Back in 2009 I had just joined Social Entrepreneurs Ireland and at my very first Awards event we were honoured to have President Mary McAleese deliver the keynote address. Six years later, that speech is still one of my favourite moments from my time here at SEI. During her address the President provided a powerful endorsement of our work, saying that ‘there is no better investment anywhere on this island’.
‘There is no better investment anywhere on this island’ - President Mary McAleese
Tomorrow we will announce the recipients of our 2015 Awards. These are the nine social entrepreneurs that we will support for the next two years with substantial funding, training, mentoring and a range of other supports. Through our work with them we will help them to scale and grow their impact and change communities all over Ireland.
So, is it a good investment?
We think so. Although there is no financial return, the social impact is huge. Over the last year the 12 social entrepreneurs that we’ve been directly working with have impacted the lives of 89,868 people and created employment for 110 people. Our Awardees scaled their impact rapidly, more than doubling their impact in the last 12 months. They achieved an average increase of 103% in numbers of lives impacted by their work.
In one year our Awardees increased their impact by 103%
And these social entrepreneurs are developing effective, sustainable organisations too. On average, 39% of their income comes from revenue generation or traded activities, meaning they are less reliant on grants and donations to sustain their organisations into the future.
39% of their income comes from revenue generation
And we know our support is making a big difference. Every single one of the Awardees report an increase in their organisational capacity following support from SEI (59% strongly agree, 41% agree). All of the Awardees also report significant improvements in their skills and abilities as entrepreneurs, thanks to our support (67% strongly agree, 33% agree).
Tomorrow is a huge night for the nine new social entrepreneurs that we’re going to announce. Over the next two years we will be making a significant investment of time and resources in their projects, and we believe that together they can change this country.
Our ambition is to make sure that an investment in Social Entrepreneurs Ireland is the best investment you can make in Ireland today.
p.s. President McAleese’s Keynote Address at our 2009 Awards really was remarkable and even six years later it holds up wonderfully. It can be viewed in full here: https://www.youtube.com/watch?v=Kyo5XqV3HGQ
From the Social Entrepreneurs Ireland “Minnovation Fund” to expanding operations to the UK and beyond – Foodcloud have had whirlwind of a journey since accepting their Impact Award last year. In advance of the SEI Awards, Iseult Ward reflects on the last year as a Social Entrepreneurs Ireland Impact Awardee, in the next entry to our series “Generation 2014″. Iseult Ward speaks of her journey with SEI and what advice she would give to the new Awardees 2015.
Iseult Ward and Aoibheann O’Brien founded Foodcloud after working on a university innovation project together, which is now saving tonnes of food across Ireland and the UK, connecting supermarkets with too much food to charities with too little. After winning the Social Entrepreneurs Ireland Minnovation Fund as part of the Impact Series in 2013, Iseult and Aoibheann attended the 2013 Award Ceremony “thinking wouldn’t it be amazing if something like this would be possible for us“, but never believed it could and would happen for them the following year.
In 2014, walking into the Award Ceremony as Impact Finalists, Iseult & Aoibheann felt a sense of “déjà vu” and “quite emotional at the same time, having walked the exact same steps the year before, but in completely different shoes“.
Moving into the Impact Programme, Iseult comments “We were at the stage as an organisation that we needed to grow, and the Impact Award was a good fit for the organisation. It’s fantastic knowing people are there, who care about this nearly as much as you do, and are there to help you through the challenges and with new opportunities”.
Giving advice to the new Awardees who will be announced on Tuesday, Iseult highlights the importance of “getting to know all the awardees and helping each other through the experience”
Its a great feeling knowing you’re not alone as there are other organisations working towards a social change and trying to have a social impact too.
Moving Foodcloud to the next level with the second year of SEI Impact Programme, Iseult acknowledges “getting retailers on board in Ireland, diversifying retailers supplied and hopefully being able to bring on more charities” is their goal. Foodcloud have started to have an international impact, with a pilot programme running in the UK with Tesco. “The next phase will mean us taking on 100 stores in the UK with Tesco in partnership with Fairshare – it’s really about taking it all in stages to develop a social franchise model that can work beyond the UK.”
We’ve been growing really quickly since we began, but it’s the energy and momentum that has helped us gather so much support.
Iseult concludes how “it’s the passion of the team that has allowed us to get to where we are, and making such ambitious plans for the future.” With the incredible success of Foodcloud since being announced as an Impact Awardee 12 months ago, we’re excited to see where the next 12 months will lead the organisation.
Having “The Last Word” on Matt Cooper yesterday were the newest Social Entrepreneurs Ireland Elevator Awardees, Arlene Naughten of Sugru Therapy and Wayne Dignam of Care Leavers’ Network. Arlene and Wayne will officially receive their award next Tuesday night in the Mansion House, where we will reveal all six Elevator Awardees, alongside the three new Impact Awardees.
Speaking about the power of social entrepreneurship, Matt Cooper interviewed Arlene and Wayne on “The Last Word” ahead of the Awards Ceremony, to get an insight into the life-changing work their organisations do.
Sugru provide vital therapy services for children, parents and families to develop children from early childhood age to adulthood. Arlene and Lorraine of Sugru, offer individual counselling sessions, workshops and summer camps to help create stronger and healthier children and families across Ireland.
The Care Leavers’ Network, founded by Wayne Dignam, provides a support system for people who exit the Irish care system. The organisation has supported over 950 care leavers during their transition into society after leaving the Irish care system. Currently expanding their operations, Care Leavers’ Network are planning to significantly scale their organisation with the help of the Social Entrepreneurs Ireland Elevator Programme.
In conversation with Matt Cooper, Wayne highlights the aim of the Care Leavers’ Network “is about us making a difference and stepping forward to improve the outcome for care leavers and children in Ireland”.
The Elevator Awardees will receive financial, organisational and developmental support from Social Entrepreneurs Ireland over the next 12 months, to elevate their organisations to the next stage. Check out the Elevator Awardee interview with Matt Cooper on Today FM.
As part of our Generation 2014 series, Adam Harris of AsIAm shares his experience with SEI as an Elevator Awardee for the last year. Changing Ireland and reducing the stigma for people on the Autism spectrum, AsIAm has ambitious goals and clear objectives to achieve their mission.
Sitting down to write this almost feels surreal. It is very hard to believe that nearly 1 year has passed since AsIAm was selected as an Elevator Awardee for 2014. If times flies when you are having fun, I think it flies twice as fast when you are working hard, and that is probably why we literally did not feel the year go by. Where we are now is totally unrecognisable from where we were last year, and so much of this is to do with the support, counsel and credibility, which Social Entrepreneurs Ireland has brought to our work.
This time last year we were a newly launched organisation, with a strong mission and vision for what Ireland should be like for people with Autism, but still trying to work out what our role was and how we could play a focused part in bringing this about. We had no staff, no office and the reach of our organisation remained very small. Our only funding, and indeed prospect of funding, was table quizzes and race nights.
Fast forward 12 months and I am now the full-time CEO for an organisation which also has a part-time community manager. We are based in DogPatch Labs, a hub for tech startups in Ireland and we have a clear sense of what we can do to make this country more inclusive of people with Autism. We have a growing team of volunteers and supporters committed to making that vision a reality.
How did this happen? Well, lots of different opportunities, approaches and planning helped us develop to this point but a common thread that seems to run through them all is SEI.
On winning a Social Entrepreneurs Ireland Award, I received coverage on national radio and online publications like “The Journal”, which resulted in an invitation to the “The Saturday Night Show”, which brought unprecedented interest and support to our work. This vehicle for change has enabled us to develop a network and a reach much greater than before.
As a very young CEO and Social Entrepreneur, fundraising has been a challenge for a range of reasons – perceptions play a part, and so does experience and confidence. However, SEI levelled the playing field to some degree for AsIAm. Other funders and grant-making organisations were no longer being asked to make an independent, in depth assessment and be the first to back a new concept – rather they could take a measured risk in supporting us, knowing that a very credible organisation had already assessed our potential. This led to us being able to significantly increase funding to the organisation. We are still small and still have to work very hard to access funding. However, there is no doubt we would struggle full stop if it were not for SEI boosting our reputation and giving me the skills to apply for grants and have conversations with potential funders.
As a Social Entrepreneur working in the area of Autism, I am very much emotionally invested in the issue. As a young person with Aspergers Syndrome, it makes me angry to see the challenges people with the condition are facing – 50% bullied while still in school, 80% unemployment and a significantly higher rate of self-harm – all challenges which are not necessarily a part of an Autism diagnosis, but are often brought on by the attitudes of society towards people with the condition. I am determined to change this and I passionately believe we can, by empowering the community with a dedicated, online information service and engaging the public at the same time. I believe similar approaches have helped advance many other issues in Ireland in the past but I feel we have ignored the societal piece and that this is what we must now focus on.
However, all that said, when you are emotionally involved in an issue it is easy to want to change the world overnight or to attempt to solve every single issue. Indeed, I would even say this is normal for many social entrepreneurs. However, it led me at times to be a jack of all trades and a master of none. Autism is such a large field you need to pick an area of focus and work to change that. We are the only organisation working for a societal understanding of Autism, and this is where we must focus.
In reflection, I would never have been able to get to this point of focus and determination without the fantastic counsel of SEI and my mentor, Eamonn. In 12 months we have come from a point of well-intentioned campaigning to a more focused, professional organisation which will soon produce its first 3 year strategy – a strategy I hope will sow the seeds of change for people with Autism. This highlights how SEI is about a lot more than just grants, but rather their help and focus has been a huge support in bringing us to this point.
Of course, we have a very long way to go. We have still not established solid lines of funding, we still are testing our programmes in schools, community and online – and they will take time to perfect.
We are still honing our message and our vision but the crucial point is – we are on our way!
Niamh Crosbie, as the first ever recruit for the SEI “Count Me In” initiative, shares her experience volunteering with Sensational Kids. Working to bring affordable therapy services to children across Ireland, Niamh played an integral part in Sensational Kids recent fundraiser, the “Fairy & Elf Festival”.
I spotted the Social Entrepreneurs Ireland ‘Count Me In’ campaign on social media and decided to sign up not really knowing what was involved. Looking back, I’m so glad I did!
SEI put me in touch with Sensational Kids in Kildare and I met Karen Leigh, CEO, to discuss how I could help. I started working on the PR and marketing for the charity’s 6th birthday party to help build the profile of the charity locally.
The next big challenge was to fundraise €20,000. Karen’s idea was to hold an “Enchanted Fairy and Elf Festival” at the Irish National Stud – an organisation which very generously gave all proceeds on the day to the charity. The event theme really captured the imagination on social media and in just a few weeks we had 2000 people attending on Facebook! Planning was key, so we met regularly with a journalist volunteer, Noel O’ Driscoll, to make sure the event would be a success.
“I really enjoyed volunteering with Karen Leigh- she is so passionate about Sensational Kids and her enthusiasm is infectious. ”
On the day of the event, the sun shone, the Gardai had to be called to direct traffic and a steady stream of people queued under the balloon arch and bunting in fairy, elf and superhero costumes – some parents more excited than their children. Over 70 people volunteered on the day, from the local ‘Silken Thomas Players’ drama group in costume to Newbridge Lions Club to stalwart supporters of the charity. There was an amazing camaraderie among the volunteers – people who had never worked together coming together to create this fairy wonderland. The result was worth all the planning – to see the excitement on the kids faces and the crowds having fun, and knowing you had played a part in it and for a good cause – not just for a corporate product launch, but a chance to help kids get the therapies they need to achieve their potential in life.
The final numbers were approx. 2500 attendees with €19,300 raised – a day to remember for all involved.
Joe Schmidt brings the Irish Rugby Team to the World Cup full of optimism and as one of the top teams in the world. Despite the recent defeats, there is excitement throughout the country about what this team might achieve. Regardless of what happens over the next month, Joe Schmidt’s achievements with this Irish team over the last few years have already set him apart as one of the greatest coaches in the world. He’s meticulous, detailed, a master strategist and an amazing motivator, but at the same time he empowers his team and gives them a large amount of responsibility.
One of the central approaches he takes to management is never spoken about by commentators or rugby analysts, but provides a valuable lesson for all entrepreneurs: defining team values.
The Irish team have three values that guide the behaviour of the players in every aspect of their lives. From training, to their personal lives, what they eat, and on match-day. Most importantly, these values were decided upon the team members themselves, and so they are embraced from the bottom-up, rather than imposed from the top by Joe Schmidt.
These values guide the players to be:
These are three guiding principles that the team and individuals can constantly refer back to.
Am I being humble in my approach to myself and to the opposition? Is my training relentless and is my tackling relentless? Am I disciplined both on and off the pitch?
When it comes to leading any team, developing this kind of clarity around team values can help shape and influence all of the little decisions that each team member makes every day. Rather than constantly looking to Joe Schmidt for guidance from the top, their behaviour is driven by team members themselves. And if a player isn’t living up to these values, it is understood that his team-mates will let him know and hold him to account. This is a highly effective tool for management that empowers the team and gives all of the players responsibility. After all, Joe isn’t going to be on the pitch with them on match day or watching over them 24/7 in their lives, so they need to have a shared understanding of what behaviour is expected.
The Lesson for Entrepreneurs
This approach to leadership provides a valuable insight for entrepreneurs. Set clear values with your team members and empower them to do great work. At Social Entrepreneurs Ireland, I believe the team is everything. We support Ireland’s leading social entrepreneurs, working closely with them to solve some of Ireland’s biggest social problems. Providing the team with autonomy and ownership around their tasks has improved performance and empowered them to go above and beyond in our work with social entrepreneurs. To enable this approach we have developed our own team values, decided by the whole team, that guide our behaviour.
Our commitment, in everything we do, is to be:
We commit to do what we say, to be open and transparent and to be fair in our selection process. We always act behind closed doors exactly as we would if somebody was watching. This is a powerful value that ensures all of the team know that doing the right thing always comes ahead of a quick win.
As a team and as a group of individuals, we’ll never settle for the status quo. We have huge ambition for SEI as an organisation, but most importantly we have huge ambition for the social entrepreneurs that we support. We support many organisations that are still in the early stages of their development. We choose to be visionary, to see the potential in all of the projects that we support and to do everything we can to help them to fulfil their full potential.
At SEI we know that doing good isn’t good enough. All of our work is driven by the end result and if something isn’t having an impact, we should stop doing it. This value also drives us to become better at measuring our own impact as an organisation, not for the sake impressing donors or to tick boxes in our annual report, but to accelerate our own learning. With this focus we can constantly improve and adjust our programmes to maximise the impact we achieve.
These values have played a key role in the our team’s development as the organisation has grown. Based on the results that we’ve seen in SEI, I’d highly recommend that all entrepreneurs and business leaders take a page out of Joe Schmidt’s playbook and spend a few hours with your team to define your values. You’ll quickly see the return in improved performance, morale, empowerment and ownership.
P.S. Does your team have a set of values? I’d love to hear them, so please share them below. If you haven’t defined your team values yet…get on it!
Photo credit to Irish Independent of Independent News & Media PLC.
The virtuous journey of a social entrepreneur is often plagued with misfortune, mishaps and misunderstandings. What is my mission? What does success look like? How will I truly help the people who need it most? The SEI Impact programme gives direction, focus and mentoring to those who need it in their journey to try change Ireland for the better.
Karen Leigh, an Impact Awardee in 2014, has had a steep learning curve in her quest to provide therapy and professional services for children with Sensational Kids, a Kildare-based therapy centre for children.
This year, Karen celebrates the first anniversary of her relationship with SEI following her Impact Award in October 2014. The evening of the awards ceremony in Christchurch Cathedral was a surreal experience for the mother, social entrepreneur and businesswoman. Questions centering around “Am I going to be able to get through this?” or “Am I going to be able to give my speech on time?” consumed Karen, only to realise her efforts had been successful and she would make the transition from Impact finalist to Impact awardee. And Karen’s aspirations weren’t small: in her speech, she vowed not to rest until she could see Sensational Kids in every province in Ireland.
“The long-term plan is to grow and scale Sensational Kids. I won’t rest until I see at least a Sensational Kids in every province in Ireland”
Moving on from the awards ceremony, into the Impact Programme, Karen breathed a sigh of relief: “I’ve won the award now, happy days – I’m going to sail off into the sunset”. Unfortunately, the reality wasn’t as simple for Karen, as a robust programme of workshops, mentoring and goal-setting was in store. Karen quickly realised the effort and hard work needed to make her ultimate goal a reality would need significant time and energy investment.
The most obvious change for Karen in her work ethic, through the mentorship programme, was the change from thinking about operations to thinking about strategy.
“In the past, I might have got caught up in the day-to-day operational activities, which is important too, but through the SEI workshops I’ve really realised in the last year the importance of prioritising what is going to bring the most impact. It has really changed the way I work”. Speaking about the importance of resilience in social entrepreneurship, Karen cherished her time with her SEI confidant, Annalisa. Moving into the second year of the programme, Karen sees SEI helping them “build that bridge from where we are now to where we want to be in the future.”
“It’s life-changing in terms of work and how you do it. It’s the connections and relationships you build with other people that are really beneficial”. Hoping to transition from a mentee to a mentor, Karen highlights the experience of growing her own organisation, as an opportunity to help new social entrepreneurs entering the sphere “The challenges you face everyday as a start-up are nearly everyday things for me as we have been there, done that and do it nearly everyday. You can then help other people, give them advice and help them with those challenges – That support in the alumni network is really beneficial”.
The mentorship, funding and alumni network have been fantastic resources for Karen, however her newest SEI support service, Count Me In is proving truly beneficial to her business model. Count Me In is a synergistic initiative to bring together industry professionals with social entrepreneurs hoping to change Ireland. Karen was delighted to have the fantastic marketing support of a Count Me In partner, volunteering her time to help grow Sensational Kids especially with so many events and workshops throughout the busy summer period – “we have really valuable volunteers with really great skill sets to come into the organisation and help us, all through the SEI corporate superhero”.
“Growing and scaling our impact was going to be a huge step and is going to take a lot longer than previously thought”.
However for Karen the programme offered the right mixture of funding and mentorship to allow her to grow Sensational Kids over the last year. A combination of impatience and passion is met with strategic support to help Karen, one of Ireland’s best social entrepreneurs, succeed.
This week was one of the most exciting weeks of the year here in SEI. After going through all 182 applications to our Awards Programme we selected the top 50 applicants who we will be bringing through to Social Entrepreneurs Bootcamp.
There is something magical about this stage of the selection process. We only get to see a snapshot of the projects, but the energy jumps off the page. The passion is infectious and the potential of each of these social entrepreneurs to make a difference in Ireland is huge.
So we’re looking forward to meeting the top 50 at the end of the month.
Unfortunately, for every social entrepreneur that we are bringing to Bootcamp, we had to turn away nearly 3 others. And that’s really hard. It’s hard for us to have to turn away people who are doing genuinely amazing things around the country. And no matter how much we stress that what they are doing is incredible, it is hard for them not to take this decision as rejection.
And so for any of the unsuccessful applicants out there, I’d urge you not to take this as too much of a setback. While our support can be really helpful, there are other ways to build your project. This is a time to roll up your sleeves and hopefully prove us wrong. We don’t have the monopoly on good ideas, and you don’t need to be chosen by us to develop a great idea and have a big impact in Ireland.
And there will always be setbacks if you’re an entrepreneur. The key thing is how you overcome them. Many of our Award Winners in the past few years had applied to us a number of times before they were successful. They took the learnings from the application process (we strive to give every applicant feedback at each stage of the process) and they worked even harder to develop their projects, so the next year they were that bit stronger.
So to all of you who were unsuccessful this year…keep in touch with us, keep the passion alive and hopefully this time next year we’ll be seeing you again with an even better project, even greater impact and even more ambition.
In the meantime, good luck!
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