Joe Schmidt brings the Irish Rugby Team to the World Cup full of optimism and as one of the top teams in the world. Despite the recent defeats, there is excitement throughout the country about what this team might achieve. Regardless of what happens over the next month, Joe Schmidt’s achievements with this Irish team over the last few years have already set him apart as one of the greatest coaches in the world. He’s meticulous, detailed, a master strategist and an amazing motivator, but at the same time he empowers his team and gives them a large amount of responsibility.
One of the central approaches he takes to management is never spoken about by commentators or rugby analysts, but provides a valuable lesson for all entrepreneurs: defining team values.
The Irish team have three values that guide the behaviour of the players in every aspect of their lives. From training, to their personal lives, what they eat, and on match-day. Most importantly, these values were decided upon the team members themselves, and so they are embraced from the bottom-up, rather than imposed from the top by Joe Schmidt.
These values guide the players to be:
These are three guiding principles that the team and individuals can constantly refer back to.
Am I being humble in my approach to myself and to the opposition? Is my training relentless and is my tackling relentless? Am I disciplined both on and off the pitch?
When it comes to leading any team, developing this kind of clarity around team values can help shape and influence all of the little decisions that each team member makes every day. Rather than constantly looking to Joe Schmidt for guidance from the top, their behaviour is driven by team members themselves. And if a player isn’t living up to these values, it is understood that his team-mates will let him know and hold him to account. This is a highly effective tool for management that empowers the team and gives all of the players responsibility. After all, Joe isn’t going to be on the pitch with them on match day or watching over them 24/7 in their lives, so they need to have a shared understanding of what behaviour is expected.
The Lesson for Entrepreneurs
This approach to leadership provides a valuable insight for entrepreneurs. Set clear values with your team members and empower them to do great work. At Social Entrepreneurs Ireland, I believe the team is everything. We support Ireland’s leading social entrepreneurs, working closely with them to solve some of Ireland’s biggest social problems. Providing the team with autonomy and ownership around their tasks has improved performance and empowered them to go above and beyond in our work with social entrepreneurs. To enable this approach we have developed our own team values, decided by the whole team, that guide our behaviour.
Our commitment, in everything we do, is to be:
We commit to do what we say, to be open and transparent and to be fair in our selection process. We always act behind closed doors exactly as we would if somebody was watching. This is a powerful value that ensures all of the team know that doing the right thing always comes ahead of a quick win.
As a team and as a group of individuals, we’ll never settle for the status quo. We have huge ambition for SEI as an organisation, but most importantly we have huge ambition for the social entrepreneurs that we support. We support many organisations that are still in the early stages of their development. We choose to be visionary, to see the potential in all of the projects that we support and to do everything we can to help them to fulfil their full potential.
At SEI we know that doing good isn’t good enough. All of our work is driven by the end result and if something isn’t having an impact, we should stop doing it. This value also drives us to become better at measuring our own impact as an organisation, not for the sake impressing donors or to tick boxes in our annual report, but to accelerate our own learning. With this focus we can constantly improve and adjust our programmes to maximise the impact we achieve.
These values have played a key role in the our team’s development as the organisation has grown. Based on the results that we’ve seen in SEI, I’d highly recommend that all entrepreneurs and business leaders take a page out of Joe Schmidt’s playbook and spend a few hours with your team to define your values. You’ll quickly see the return in improved performance, morale, empowerment and ownership.
P.S. Does your team have a set of values? I’d love to hear them, so please share them below. If you haven’t defined your team values yet…get on it!
Photo credit to Irish Independent of Independent News & Media PLC.
- Finalists 2011
- Finalists 2012
- Finalists 2013
- Latest News
- SEI Generation 2014
- SEI Generation 2015
2012 Awards, 2013 Awards, acceleration, AsIAm, Autism, Aviva Cohen, awards, Bono, Bookbuzz, Branding, Care Leavers Network, Carer, change, charity, Children, chronic illness, City of a Thousand Welcomes, Count Me In, Creative Writing, Dublin, Early stage ideas, Education, Elevator, Elevator Awardee, entrepreneurs, Entrepreneurship, Festival, Fighting Words, Fundraising, GAA, Generation 2014, GIY Ireland, impact, Impact Award, Impact Awardee, Irish, Jim Stynes, Joe Schmidt, John Hume, Karen Leigh, Karl Swan, Kildare, Lessons, Mary McAleese, Michael Kelly, Minnovation Fund, Neuro Hero, non-profit, Ron Immink, Rugby, scaling, Sean Love, Seed Fund, Sensational Kids, SOAR, Social Change, social enterprise, Social Entrepreneurship, social innovation, social isolation, Sports, start-up, status quo, Sugru, Support, Team, Team Building, The Impact Series, Therapy, Today FM, Tony Griffin, Tourism, Tourism Ireland, Trevor White, VdeP