In this blog, we asked our last Minnovation Fund winners HOUSE of AKI-NA, to tell us how the Fund has helped them progress their idea in the last year. This is their year in review.
Winning the Social Entrepreneurs Ireland ‘Minnovation Fund’ in April 2015 was a great boost to House of Aki-na in our drive to establish an online presence for our brand.
Winning the Fund contributed immensely towards the creation of our much needed ecommerce site. The fact that we did not have the funds initially to create our online platform left us disconnected from a large customer base- we could only engage with and sell directly to customers via events, pop-up stores etc. The funds received from SEI bridged that critical missing link every lifestyle brand requires; we were now able to carry out the next step, which was to build our e-commerce platform!
As a Social Enterprise, explaining the benefit that winning the Minnovation Fund last year has had on #Houseofakina is quite simple, not only can we now sell directly to our customers through fairs, markets and other events; we can now achieve our goal of reaching new customers both nationally and internationally via our newly designed ecommerce platform. We created this site with a small website development and support agency in Ireland, keeping business local and further proving we are a Social Enterprise who are determined to- “Look Good, Do Good”. Seeing is believing, have a look at www.Houseofakina.ie or simply Google search #Houseofakina
The next critical phase for us is to fund and execute our marketing strategy, which is to drive traffic to our e-commerce site through an integrated marketing campaign; Houseofakina ecommerce platform is critical to that plan. A platform created with the assistance of Social Entrepreneurs Ireland and the Minnovation Fund.
“We will be forever grateful to the SEI Minnovation fund for facilitating our online presence and now we can use any future investment to carry out our wider Marketing Strategy. Which will broadcast our products and website from every rooftop to every connected device. SEI has been critical to helping us expand our reach. My advice, Whatever stage your enterprise is at, engage with the Social Entrepreneurs Ireland and you just never know… that dream fund you’ve always needed might just be within your grasp”.
Founder and CEO | Houseofakina
The Minnovation Fund consists of ticket proceeds from the Impact Series Event (approx €1,000) plus 1 year’s worth of phone services to the winner to the value of €500 sponsored by Blueface. If you would like a chance to pitch your idea for the next Minnovation Fund which takes place at the Impact Series event on Thursday 19th May in Smock Alley Theatre, click here to find out how you can apply.
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