Cherif is an Algerian born journalist and the founder of Hanine Media Development Agency.
HMDA’s vision to effect a change in media culture, in order to promote a positive role for the media in counteracting xenophobia and promoting equality.
The project aims to use the power of the media to create deeper public understanding of Black & Minority Ethnic (BME) groups and their human rights issues. It targets journalists at all levels, BME leaders and their organisations, journalism educators and students, and the general public.
Activities are predominantly training-based and range from provision of diversity reporting tools, to cross-ethnic team reporting exercises, to workshops for Black & Minority Ethnic leaders.
My main role is to provide Black Minority Ethnic groups with the media and communication skills to take a lead role in addressing inequalities they experience…to build their communications capacity.