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Lucy Masterson

Hireland

Awardee 2012

Hireland
Lisa Domican
James Whelton

To kickstart a burst of job creation in Ireland, Hireland challenges small and medium enterprises around the country to think differently about survival and growth and act on it by taking one practical and achievable step: pledging to ‘hire one’.

The Challenge

There are currently over 400,000 people facing long term unemployment in Ireland. This has a significant negative impact on the health and wealth of the nation. Migration has re-emerged as a serious issue with many highly educated young people left with no choice but to emigrate. Sustained unemployment restricts the chances of economic recovery.

While many avenues have been taken already in order to stem the problem, there is limited awareness and attention paid to the significant role that Small and Medium enterprises (SMEs) play in the local and national economy and their potential to contribute to the recovery. Much is made of the large jobs announcements made by multinational corporations yet 650,000 people are employed by SMEs in communities around the country making this sector the backbone of our domestic economy.

The Idea

Lucy Masterson founded Hireland over the kitchen table with a group of neighbours, based on the simple belief that we could all be a part of the economic recovery in Ireland and that recovery would come about one job at a time. To kickstart a burst of job creation,

Hireland challenges small and medium enterprises around the country to think differently about survival and growth and act on it by taking one practical and achievable step: pledging to ‘hire one’. By challenging people to think about what they can do to improve their business by hiring, Hireland aims to change the mindset around the country from one of firing as a survival stategy to one of hiring as a growth strategy.

The Impact

Hireland has fueled a positive momentum and sent a positive message throughout communities. It has shifted the dialogue in
Ireland from “I can’t do anything” to “I am part of the solution”. In just nine months since Hireland was launched 5000 jobs have already been pledged and over 2000 people have returned to work. With 32% of these coming from the Live Register, that equates
to a saving to the state of €30 million in 2012 in addition to an increase in tax revenues from individuals who are now back at work.

Without the influence of Hireland my new job would never have materialised and there is a strong possibility that I would now be living somewhere else in the world trying to earn a living

Jobseeker Stephen Reddin, aged 26

Lucy Masterson, Elevator Award, 2012

The Hireland Team plans the next campaign The Hireland Team plans the next campaign

The Hireland TeamMeet the team at Hireland

Hireland campaign poster - Hire AliceHire Alice and contribute to Ireland's recovery!


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